Strategic Insight
Strategy is choice. Our role as researchers is to fuel optimal strategic outcomes by revealing tensions in the market that our clients are uniquely positioned to resolve. Insight, specifically tuned for calculated decision-making.
Strategic Insight
Strategy is choice. Our role as researchers is to fuel optimal strategic outcomes by revealing tensions in the market that our clients are uniquely positioned to resolve. Insight, specifically tuned for calculated decision-making.
Emotion, understood.
We’re all in the people business. Human beings are inherently more reactive than rational. At Calculated we focus first on understanding how people feel as opposed to what they think, because feelings more reliably predict action.
Thread of steel.
A good report may change the way you think, but a good story can change your business. We build rich, data-based narratives that both create understanding and compel action, each with an unbreakable through-line woven of insight and rigorous strategic thinking.
Imaginative and integrated.
Why and how are every bit as important as who and what. We deliver holistic market perspectives using integrated, state of the art methodologies that are anything but paint-by-numbers.
Understand
Know your customer and know your brand. Really
know them, inside and out.
As familiar as a friend.
• Segmentations
• Usage & Attitudes
• Customer Journey
• Brand Power & Resonance
• Category & Audience Trends
Develop
Work alongside your customer to create products
and experiences that emotionally connect.
• Product & Design Innovation
• Choice Modeling (Conjoint)
• Pricing Optimization
• Creative Strategy
• UX Testing
• Packaging Evaluation
Grow
Track in real time the nature and health of the relationship your customer has with
your brand and category.
• Brand Tracking
• Brand Positioning
• Campaign Performance
• NPS & CSAT
• CX Measurement & Tracking
Understand
Know your customer and know your brand. Really know them, inside and out. As familiar as a friend.
• Segmentations
• Usage & Attitudes
• Customer Journey
• Brand Power & Resonance
• Category & Audience Trends
Develop
Work alongside your customer to create products and experiences that emotionally connect.
• Product & Design Innovation
• Choice Modeling (Conjoint)
• Pricing Optimization
• Creative Strategy
• UX Testing
• Packaging Evaluation
Grow
Track in real time the nature and health of the relationship your customer has with your brand and category.
• Brand Tracking
• Brand Positioning
• Campaign Performance
• NPS & CSAT
• CX Measurement & Tracking
As good as the company we keep.
We’ve had the good fortune to play a part in the success of a number of world class brands and companies across a host of categories, including consumer electronics, spirits, travel and tourism, and more.
America’s Smart TV Brand and a uniquely Californian success story.
America’s Smart TV Brand and a uniquely Californian success story. We’ve long tracked the progress of the VIZIO brand while also informing development of new products and experiences, helping optimize communications and packaging, and more.
Quietly one of the most innovative and forward-thinking companies in the world.
We help Epson bring new products and communications to market.
An overnight success of two good friends 10-years in the making.
We helped the Casamigos team understand the power and value of the brand prior to its $1B sale to Diageo.
World-famous and one of the most enduring and important entertainment properties in the world.
With thousands of visitors daily, we fielded a segmentation study so the San Diego Zoo would know just how to talk to every single one.
The world’s leading wireless networking brand.
We track the brand and its competitors continuously, and work with Linksys customers to bring to products to market.
In an ever more electronic world, Belkin has connected it all for nearly 30 years.
We track the Belkin brand across the world, helping inform brand positioning, product design, and more along the way.
You know you love ‘em, and we do too.
You know you love ‘em, and we do too. We worked with UGG to help them intimately know their customer — women and men — and know just how far the UGG brand could go.
Contact Us
Of course we’d love the opportunity to provide a solution to your research and business challenges.
Please do let me know how we might help.
Jason Riley,
Principal
jason.riley@calculated.si
720.308.1531
Calculated is a market research and strategy consultancy based in Denver, Colorado.